Creating packages and adding value
The incentives market is a high value and high spend market, but it’s also competitive. If you’re an event or attraction, it may not be enough to just offer tickets or vouchers. A high quality package with a nearby hotel, restaurant or activity might make all the difference. This is a market that wants to hit the ground running rather than find its feet. Your local knowledge is a valuable asset. Be creative, make it easy and make it special.
You don’t need to be near an airport or motorway to appeal to the incentive and rewards market. The market is happy to go off the beaten track but it does not want to be left waiting for airport transfers or late trains. If you have something special to offer, but transport links aren’t perfect, perhaps there are new partnerships to forge? Is there a vintage or wedding car hire company nearby? Maybe they can provide pickups and make the journey part of your product?
Routes to market
The incentive market is a broad term that applies to countless fields and professions. There is no single route to market but this gives us chance to be specific, and creative. Give careful thought to what you are offering and who it might work for. And if you need any tips or ideas, our team have an in depth knowledge of this exciting sector. Ask us a question via our Contact us page.